Painted SandThe Innovation ofColor Matching

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PaintedSand is the next generation mobile app for color matching designed to integrate into eTailer mobile apps as well as shopping AI and AR applications—especially for color sensitive industries such as home décor and fashion.

PaintedSand allows consumers to match colors from the world around them and makes buying clothes, home décor, and more on the web as easy as 1-2-3-BUY.

1-2-3-Buy

PaintedSand allows consumers to match colors from the world around them and makes buying clothes, home décor, and more on the web as easy as 1-2-3-BUY.

1 — Click.From a picture or the screen, choose the color to match.
2 — Select.Decide to match that color or another on its palette—even contrasting and complimentary colors.
3 — Shop.Send color to a preferred eTailer for items matching that color.
   — BUY.Confidently know the color is right. Add other items from the same palette.

Functionality

PaintedSand is the next generation of color matching apps.

  • Leverage. Improve color identification and user experience beyond capability of existing apps.
  • Color Science. Use mathematical algorithms to select color palette and identify matches.
  • Apply. Deploy leading database management and search technology at preferred eTailer to enable SKU searches.
  • Integrate. Plug app directly into eTailer app to augment capabilities, including interacting with AR and sales recommendations.

Profits

PaintedSand increases profits for eTailers
by reducing returns—and more.

Mid-Size eTailer with returns of $18M, assuming 10% due to color, would lose about $2M per year. Now multiply that over 4000 times for the entire US. Plus add more for more stocking, shipping, and sales support expenses and for lower sales conversion.
  • Solution. Color identification and matching improve the pre-purchase UX, decrease reasons to return product, and increase consumer willingness to buy online.
  • Augment. Integration with AR capabilities and sales recommendation algorithms enable your site to bring the color of your client’s inspiration to life to drive even more sales.

User Experience

PaintedSand provides confidence that the color is right.

I love the color of these flowers. The color in that painting is gorgeous. What color is this dress? I wanted a candy apple red purse. Are you sure those blinds are ivory? They look really white. What does pearl ice mean? It is so hard to figure out these colors on the website. Can I chat with someone at their website? Maybe I should just go to the store.

Solution. Color identification and matching improves the shopping experience and provides confidence in making purchases.

From the moment I held a box of colors in my hands,
I knew this was my life.
—Henri Matisse